About ALLEN Online

ALLEN Online is the digital wing of ALLEN Career Institute, India’s most trusted name in test preparation, shaping the futures of millions of aspirants across JEE, NEET, Olympiads, Boards, and beyond. With a legacy of 37 years of academic excellence, ALLEN is now expanding its impact through its digital vertical, leveraging powerful brand storytelling and large-scale communication across both digital and offline platforms.

Role overview

We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing, CRM, Social, UI/UX, and print content, among others.

This is a hands-on role with clear ownership—ideal for someone who enjoys building systems, sharpening narratives, and delivering measurable impact within defined timelines.

Key responsibilities

Lead & manage content delivery

• Lead, mentor, and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environment.

• Set clear standards for quality, tone, and turnaround across all content deliverables.

Craft & review high-impact copy

• Write, edit, and review conversion-driven copy for ads, landing pages, emails, WhatsApp, push notifications, and social platforms.

• Ensure consistency, clarity, and persuasion across all communication.

Storytelling & tailoring content

• Champion authentic, human-centred storytelling that builds trust and emotional connection with students and parents.

• Spearhead the tailoring of content for different use cases–demarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp).

Stakeholder alignment

• Act as the content SPOC for sales, product, business, and marketing stakeholders—translating business requirements into clear, effective content briefs & solutions while ensuring alignment across teams.

• Partner closely with brand, performance, CRM, product, design, and social teams to execute integrated content initiatives.

Communication consistency & hygiene

• Drive consistency, accuracy, and quality across all marketing and consumer communications by establishing hygiene checks, tone guidelines, and review processes across marcom and allied touchpoints.

Performance & optimisation

• Track content performance metrics, analyse outcomes, and optimise messaging based on insights.

• Stay updated with trends in digital marketing, education communication, and content formats.

Qualifications & skills

• 8–10 years of experience in content strategy, copywriting, and team leadership (edtech, D2C, or consumer brands preferred).

• Excellent command of English and Hindi (written and spoken).

• Proven exposure to digital & print campaigns.

• Working knowledge of performance marketing and CRM content.

• A confident leader who can manage teams, timelines, and stakeholders effectively.

• Strong storytelling ability with cultural sensitivity and attention to detail.

• Comfortable working in fast-paced environments with defined goals and deadlines.