The Media Planner will be responsible for developing and implementing media strategies to reach target audiences and achieve marketing objectives. This role involves planning and buying media across various channels, including traditional, digital, and social media, to maximize reach, engagement, and ROI. The Media Planner will collaborate with internal teams, media vendors, and agencies to optimize media plans and drive campaign success. Ideal candidates should have a minimum of 10 years of experience in Media Buying, preferably with extensive Agency-side and corporate experience.

Responsibilities:

• Conduct audience research and media landscape analysis to identify target audiences, media consumption habits, and media opportunities.

• Develop media plans that align with marketing objectives, target audience demographics, and budget parameters.

• Negotiate and purchase media placements across various channels, including TV, radio, print, digital, and social media.

• Monitor and analyze media performance metrics to track campaign effectiveness, optimize media plans, and report on ROI.

• Collaborate with internal teams and external partners to ensure seamless execution of media plans and integration with marketing campaigns.

• Stay updated on media trends, industry innovations, and emerging technologies to inform media planning strategies and tactics.