About Allen Digital:

Allen Digital is an outcome of a strategic partnership between Allen Careers Institute and Bodhi Tree Systems to ensure tech enablement for millions of students. Allen Digital aims to build an EdTech platform to provide students with everything a classroom cannot. Allen has the backing of some of the best names in – media, business, education, and technology. Allen, with 30-35 years of industry leadership, is poised to revolutionize education through its enhanced technology platform. Building on its legacy of excellence, Allen is dedicated to shaping the future of learning and empowering students for success.

Role:

Allen Digital is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Key Responsibilities:

1. Go-to-Market Plans

• Develop and implement 360° marketing plans for new product (course) launches leveraging Performance, CRM, SEO, Social & Communities, Influencers, Radio, OOH, Print, Flyers, etc.

• Work cross-functionally across Category, Product, Academic and internal Marketing teams to align GTM strategies with business objectives and consumer needs.

• Experiment with creative ideas to generate organic traffic and deliver high quality leads.

2. Value Proposition Development

• Create and articulate clear, compelling value propositions for our courses and offerings.

• Work closely with Category, Product, and Faculty to understand course features and benefits, and translate them into customer-centric messaging.

3. Cross-Functional Collaboration: Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

4. Campaign Management and Performance Tracking

• Monitor business trends and adapt campaigns based on spikes & dips in sales.

• Track and analyze campaign metrics, providing actionable insights and recommendations.

5. Market Understanding

• Develop a strong understanding of  student needs, preferences, and behaviors.

• Use data-driven insights to inform strategy and enhance marketing effectiveness.

• Stay abreast of competitions’ offerings and marketing tactics.

Skills:

• Proven track record of building GTM plans & scaling customer bases from 1 to 10  through multi-channel marketing campaigns.

• Strong problem-solving abilities and a results-oriented mindset.

• Exceptional analytical skills - using insights to shape marketing strategies.

• Ability to multitask effectively while being highly organised in a fast-paced environment.

• Excellent communication & interpersonal skills, with the ability to collaborate across teams.

• Ability to deal with ambiguity without losing attention to detail.

• Comfortable speaking in English and Hindi.

Qualifications:

• MBA with 6-8 years of experience in Marketing on consumer brands.

• Hands on experience building activations across digital and offline channels.