About ALLEN:

After dominating the offline market of ‘Tutoring’, Allen Careers has set out to build the next big thing to happen to ‘Education’. Allen Digital aims to build an EdTech platform to provide students with everything that a classroom cannot. Allen Digital was created as a strategic partnership between Allen Careers Institute and Bodhi Tree Systems to ensure tech enablement for millions of students. We are backed by some of the best names in – media, business, education, and technology. This is a start-up, which has a reputed team, strong investors, and a legacy. If building 0 to 1 excites you and you want to work with a team of proven leaders, please reach out to us.

Job Overview: As a Senior Manager, you will serve as the key liaison between business, product, and academic teams, executing initiatives on the pre-purchase and/or growth side. You will lead and oversee the management of the ALLEN website, freemium app, and digital course listings, with a strong focus on improving conversion, user experience, and learner growth.

Key Responsibilities:

• Website & App Management: Oversee and optimize the Allen.in website and freemium app, ensuring up-to-date content, seamless user experience, and reliable performance.

• Course Listing & Content Management: Collaborate with business, product, and academic teams to regularly update and manage course listings on the website and app.

• Growth Operations & Partnerships: Partner and execute growth initiatives, collaborating with external partners and internal stakeholders to drive app and website promotions across multiple channels.

• Customer Insights & Continuous Improvement: Analyze and engage with customer feedback from forums (Reddit, Play Store, App Store, etc.) to identify trends, drive improvements, and enhance user experience.

• Pre-Purchase Experience Oversight: Serve as the point of contact for any disruptions or issues in the pre-purchase journey, including website performance, sales processes, loans, payment gateways, and finance reconciliation.

• Program Management: Lead cross-functional efforts to enhance sales workflows, including managing Salesforce operations, driving training programs, and troubleshooting issues related to app and website functionalities.

Qualifications:

• 5+ years of experience of managing digital platform configs (websites, apps) and coordinating cross-functional teams (Business, Product, Marketing, Tech).

• Experience in managing e-commerce platforms and understanding the full pre-purchase journey (e.g., sales processes, order processing, finance reconciliation,).

• Proven ability to collaborate, execute, and optimize growth initiatives that drive app/web traffic, engagement, and user acquisition.

• Familiarity with product management, databases, and basic SQL/ API understanding and technical troubleshooting.

• Hands on experience setting up teams and process from scratch and scaling them up

• Analytical mindset with the ability to use data to drive decision-making