Lead – Social Media 

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About ALLEN

ALLEN Digital is where innovation meets excellence in education. Building on the unmatched legacy of ALLEN Career Institute—with 36+ years of leadership in test prep and a proud network of over 30 lakh students—we are transforming the future of EdTech, one student at a time. 

In just a short span, ALLEN Digital has proven that one can ace JEE or NEET by studying online, from the comfort of their home! Hundreds of our online students have secured seats in top IITs and government medical colleges, establishing that success knows no boundaries when equipped with the right guidance and resources. 

Our cutting-edge platform delivers personalised, technology-driven learning to lakhs of students, redefining education with accessibility, scalability, and impact. Backed by the expertise of industry leaders and a passionate team of innovators, ALLEN Digital is proving that world-class education is just a tap away, no matter where you are. Here, you will collaborate with some of the brightest minds in the industry, including experts from global tech giants like Meta, Amazon, and Flipkart, as well as alumni of premier institutions like IITs and IIMs. 

With a culture that values agility, innovation, and collaboration, ALLEN Digital offers a vibrant and supportive environment where ideas turn into action. 

If shaping the future of education excites you, ALLEN Digital is the place to be. Join us and be part of this transformative journey that’s already making waves. 

Let’s build the future of learning together! 

Job Description

Roles & Responsibilities 

Develop and Execute Lead-Generation Focused Social Media Strategy

• Create and implement a comprehensive social media strategy that aligns with business objectives and addresses the unique needs of the education sector. 
• Develop lead generation-driven content strategies that guide prospective students through the enrolment funnel - from awarenessto decision-making. 
• Design and oversee compelling content creation tailored for platforms like YouTube, Instagram, Facebook, Reddit, Quora, Telegram, and others, with a focus on driving scale, engagement, and lead generation through targeted campaigns. 
• Implement a robust influencer marketing strategy to drive lead generation and conversion, collaborating with key influencers to produce authentic, action-oriented content. 
•  
• Lead a High-Impact Team across channels 
• Build and mentor a team of content creators and social media specialists across a range of channels. 
• Set clear performance metrics that include social media and business targets. 
• Collaborate with Cross-Functional Teams to Drive Consideration for ALLEN Online 
• Work closely with the Academic team to develop valuable content for the student community, analyse performance, and revise plans Partner with internal marketing counterparts to create social media plans for course launches, product feature introductions, and more. Align the content calendar to support overarching business objectives and key academic events, ensuring campaigns are structured to drive consideration for ALLEN Online. 
• Analyse Performance tying Social Media Metrics to Business performance 
• Track and analyse social media metrics and campaign effectiveness with an eye towards driving exponential growth in ALLEN Online’s social media presence 
• Build consumer journeys from social media channels to app/website, monitor traffic, app downloads, leads and conversions. 

Criteria

• 8+ years of experience in Social Media 
• Extensive experience with YouTube. 
• Strong analytical skills and understanding of performance metrics that extends off-platform. 
• Experience with platforms such as Telegram, Quora, and Reddit preferred. 
• Ability to work effectively with cross-functional teams and manage multiple business priorities concurrently. 
• Experience with social media content plans on highly technical subjects preferred. 
• Comfortable speaking in English and Hindi. 
• Highly organised with strong attention to detail.