About Allen Digital:

Allen Digital is an outcome of a strategic partnership between Allen Careers Institute and Bodhi Tree Systems to ensure tech enablement for millions of students. Allen Digital aims to build an EdTech platform to provide students with everything a classroom cannot. Allen has the backing of some of the best names in – media, business, education, and technology. Allen, with 30-35 years of industry leadership, is poised to revolutionize education through its enhanced technology platform. Building on its legacy of excellence, Allen is dedicated to shaping the future of learning and empowering students for success.

Job Overview:

Ready to shape the future of a brand? We’re on the hunt for a bold and dynamic Brand & Communications Manager who thrives on making an impact. If you have 6-8 years of experience, a sharp digital-first mindset, and the drive to lead both digital and ATL strategies, this role is for you. Get hands-on with campaign execution, collaborate across teams, and manage top-tier agency relationships to deliver game-changing results. If you're agile, proactive, and ready to push boundaries, we want to hear from you!

Key Responsibilities:

• Execute end-to-end brand campaigns, ensuring alignment with business goals and timelines.

• Work closely with agencies to develop and implement creative and media strategies across digital and ATL platforms.

• Collaborate with internal teams (product, sales, etc.) to drive integrated marketing campaigns.

• Develop and optimize digital marketing efforts, including social media, SEO, SEM, and content marketing.

• Support and manage ATL campaigns (TV, print, radio, OOH) to boost brand visibility.

• Monitor performance metrics and optimize marketing activities to achieve KPIs.

• Ensure efficient budget allocation for marketing initiatives, optimizing for maximum ROI.

• Stay informed on industry trends and provide insights to drive innovation and growth.

• Provide support in mentoring junior team members and contribute to building a high-performance marketing team.

Key Skills Required:

Experience Level: 6-8 years

• Brand Management: Strong experience in executing brand strategies across digital and ATL channels.

• Digital Marketing Expertise: Solid understanding of digital strategies, including social media, paid search, SEO, and SEM.

• ATL Campaign Experience: Hands-on experience in managing ATL campaigns (TV, print, radio, OOH).

• Agency Management: Ability to work effectively with external agencies to ensure high-quality deliverables.

• Cross-Functional Collaboration: Strong ability to collaborate with various internal teams to drive successful campaigns.

• Project Management: Skilled in managing multiple projects, ensuring timelines and deliverables are met.