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, , | CRM | Full-time
Allen is known for fostering academic brilliance with its unwavering commitment to rigorous standards, innovative teaching methodologies, and a nurturing learning environment. Building on ALLEN Career’s three decades of success, Allen Digital is where innovation meets tradition. We've embarked on a journey of expansion through our partnership with Bodhi Tree Systems renowned for its tech-first brands, and backed by Marigold Park Investors, led by industry pioneers James Murdoch and Uday Shankar.
We aim to revolutionize education by consistently pushing boundaries, embracing cutting-edge technologies and cultivating a culture of intellectual curiosity that breaks the limitations of a one-size-fits-all approach. Dedicated to empowering minds through personalized 1:1 learning, catering to individual needs and unlocking maximum potential of every student with the help of cutting edge AI integration, we're reshaping education to make quality education accessible to all.
Join us on this journey to transform education at a time when tradition and technology collide to empower the coming generation.
Functional Objective: This position is to drive revenue for various LoBs using inbound marketing channels and to drive depth of ALLEN app penetration among freemium and subscribed users
Education:
· Minimum Bachelor’s Degree (preferably in Marketing Communications)
· Preferred Post Graduate Degree or equivalent in Marketing Communications/Operations
Experience:
· Minimum 5 years of overall experience in marketing
· At least 3 years of dedicated experience in CRM function
· Proven experience in database management, CRM GTM planning, marketing automation for B2C/D2C products (preferred in Indian Edtech)
Skills:
· Content Lifecycle Management (copywriting, copyediting, proofreading, etc.)
· Expertise in CRM tools/marketing automation platforms (preferably Clevertap, MoEngage, WebEngage, or Salesforce Marketing Cloud)
· Strong operations management experience, with a proven ability to manage content and campaign operations for CRM.
· Basic aptitude of CRM backend, martech stack integration and database management
· Excellent organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
· Data-driven mindset, with experience in campaign analysis and optimization.
· Collaborative, team-oriented approach with strong communication skills.
Responsibilities:
· Oversee the timely production of engaging content for all CRM channels, ensuring that each message reflects ALLEN brand voice and values.
· Develop, implement, and optimize CRM campaigns across email, push notifications, in-app messages, and SMS, driving user engagement, retention, nurturing, and reactivation.
· Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives and customer needs.
· Discovery, implementation and customization of martech tools to design, configure, and scale up CRM initiatives to align with business needs for online coaching programs.
· Create and execute SOPs and GTM plans to optimize processes, workflows, and reporting for activating seasonal and year-round lead nurturing, lead reactivation, reengagement and product adoption initiatives.
· Own data integrity, ensuring accurate and up-to-date user attributes pipeline with marketing automation tools to ensure business continuity, experimentation and scalability of CRM function.
· Develop and maintain robust reporting capabilities within CRM Marketing. Provide insights and recommendations based on campaign and automated journeys data to drive sales performance and strategic decision-making.
· Drive revenue contribution of CRM function to minimize blended CAC and own considerable portion of contribution margin for the ALLEN Online Programs business.
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